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Judges

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Tom Forshaw

Tom Forshaw

Commercial Director, Manchester Central

With more than 25 years of experience in the business events and sports travel sectors, Tom is currently the Commercial Director at Manchester Central, one of Europe’s most iconic and versatile event venues. Manchester Central is home to a diverse portfolio of world-class events, including conferences, exhibitions, and major global events, and Tom plays a key part in identifying, creating, and developing commercial opportunities to support profitable growth, leading the sales function across multiple sites. Tom is responsible for developing and executing the long-term strategic business plans for the venue ensuring it maintains its reputation as one of the country’s leading event spaces in one of the UK’s most vibrant cities.

Prior to this, Tom held senior positions at numerous sports travel brands within the TUI Travel portfolio, delivering commercial success through strategic partnerships with world-leading sports events.

Tom is passionate about developing talent and fostering industry relationships and throughout his career, he has led sales and marketing teams, developed, and implemented business strategies, and overseen financial performance, ensuring the continued success and reputation of the brands he’s worked with.

Testimonials

  • A huge thank you for the awards on Friday! It's one of the best awards I've been to in a while! The choice of entertainment was excellent, Dara O Briain was hilarious and it was just generally a brilliantly organised, fun day. Thank you to the whole team for your hard work. You're all fabulous.
    Julia Danmeri
    CEO & Founder, TranslateAble
  • The recognition from AEO means a great deal to us. It reinforces our commitment to providing a premier venue experience that not only meets but exceeds the expectations of our clients and guests. Being acknowledged among our peers in the industry motivates us to continue pushing boundaries.
    Miles Eady
    Head of Events, Roundhouse
  • The day was truly remarkable, and we are sincerely delighted to have received such esteemed recognition for our efforts with the New Futures Network. Winning the Best DEI Initiative Award at such a renowned event, amidst inspiring competition, is an honour beyond words.
    Charlotte Stone
    CEVA Showfreight
  • It is so much fun to have a day out with the industry and to just talk to everyone that loves it and is so passionate about it
    Nico Stanford
    Senior Sales Manager, Olympia London
  • I wanted to congratulate you both, and the wider AEO team, on such a fantastic awards ceremony last week. I have not attended the AEO Awards for several years, and perhaps I forgot just how much of a special day it is… it was incredibly well organised, and it was such a wonderful occasion.
    Ashley Roberts
    Managing Director, CONNECT
  • What a fantastic AEO Awards last Friday; such a buzz and a brilliant afternoon all round. Thank you all for putting on such a fabulous event. What Else Events will be back next year with an even stronger case. For now, being a Finalist is a major achievement in such a competitive category.
    Tim Else
    Founder & Managing Director, What Else Events

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