)
Sian Heaphy
Director,
Bright
Sian Heaphy is a results-driven marketing and transformation specialist with over 14 years of experience in professional services, technology and the events, exhibitions, and media industries. As Senior Marketing Director at Bright Innovation, she has led large-scale marketing transformation programmes, optimising attendee and exhibitor growth strategies to accelerate event success. With a strong background in agile methodologies, customer experience optimisation, and data-driven marketing, Sian is passionate about innovation and strategic growth, committed to driving excellence in the events industry.