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Judges

AEO Awards

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Dan Sewell

Dan Sewell

Visitor Experience Director, Royal International Air Tattoo

Dan has more than 15 years’ experience working within the events industry, is a past AEO winner and is the current Chairman of the AEO Development Board.

Having started out his career in tradeshow marketing with Mark Maloney at TE Events, Dan then thrived at Emap before making the switch to large scale consumer shows at Upper Street Events with Paul Byrom. Dan’s enthusiasm and passion for face-to-face events meant he progressed quickly up the ranks and went from running MOVE IT, Europe’s largest Dance Event, to taking on the successful consumer lifestyle portfolio of Country Living Magazine Fairs.

Dan brings extensive experience of working with suppliers, venues and exhibitors and his eye for detail and understanding of what customers really want ensures he creates fruitful and long-lasting partnerships and profitable shows. Having worked for family run and private equity businesses, Dan knows what it takes to build successful teams, meet stakeholder expectations and run brilliant events.

Never one to turn down a networking opportunity and socialise with colleagues you will find him at the heart of any gathering with a drink in one hand, a cheeky smile and a very warm welcome for all.

When not at work he’s totally dedicated to his family and spends most of the weekend ferrying the three kids around to their various activities. 

 

Testimonials

  • A huge thank you for the awards on Friday! It's one of the best awards I've been to in a while! The choice of entertainment was excellent, Dara O Briain was hilarious and it was just generally a brilliantly organised, fun day. Thank you to the whole team for your hard work. You're all fabulous.
    Julia Danmeri
    CEO & Founder, TranslateAble
  • The recognition from AEO means a great deal to us. It reinforces our commitment to providing a premier venue experience that not only meets but exceeds the expectations of our clients and guests. Being acknowledged among our peers in the industry motivates us to continue pushing boundaries.
    Miles Eady
    Head of Events, Roundhouse
  • The day was truly remarkable, and we are sincerely delighted to have received such esteemed recognition for our efforts with the New Futures Network. Winning the Best DEI Initiative Award at such a renowned event, amidst inspiring competition, is an honour beyond words.
    Charlotte Stone
    CEVA Showfreight
  • The AEO Awards is great at bringing the community and the industry all together
    Carolyn Mason
    Director, Experience Staff
  • It is so much fun to have a day out with the industry and to just talk to everyone that loves it and is so passionate about it
    Nico Stanford
    Senior Sales Manager, Olympia London
  • I wanted to congratulate you both, and the wider AEO team, on such a fantastic awards ceremony last week. I have not attended the AEO Awards for several years, and perhaps I forgot just how much of a special day it is… it was incredibly well organised, and it was such a wonderful occasion.
    Ashley Roberts
    Managing Director, CONNECT
  • What a fantastic AEO Awards last Friday; such a buzz and a brilliant afternoon all round. Thank you all for putting on such a fabulous event. What Else Events will be back next year with an even stronger case. For now, being a Finalist is a major achievement in such a competitive category.
    Tim Else
    Founder & Managing Director, What Else Events
  • It was lovely to see you and the team and we had a fantastic night thank you! Everything looked incredible and it was a great event to be part of. Thank you
    Becky Oldham
    Marketing Manager, NEC Group

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